our philosophy

froco is indonesian owned company, we are proud to inform that all of our coffee products are collected from indonesia's region, roasted and packed in Indonesia.

one of our missions is to support indonesian economic generally and spesifically to help local farmer to improve their living by using all indonesian raws materials, engineers and other local resources.

our basic color
We implemented Indonesia's national color , red and white on our logo and used as our basic color.

Red is a symbol of bravery and white is symbol of honest. By using these colors we show that we had a brave heart to compete in coffee industry in honest manner by emphazising on high quality products and premium lines of services.

our logo
froco stands for fresh roasted coffee.Small font is used on our logo, this means we want to stay humble where ever we go.There is heaven above the sky.We do not want to be arogant by claiming as best coffee in the world.